Cambridge Biotherapies

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Cambridge Biotherapies is a mental health care provider based in Massachusetts, offering advanced treatments such as Ketamine infusions, TMS therapy, and Spravato for conditions like depression, anxiety, PTSD, and more. They focus on innovative, clinically proven therapies designed to bring fast relief, guided by a team of highly qualified medical professionals. With a patient-centered approach, they aim to help individuals rediscover joy and achieve better mental health outcomes.

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How We Helped

The team at Cambridge Biotherapies was feeling underserved by their agency and felt that the value they were getting from them was lacking. After a preliminary audit, we saw opportunities to bring their cost per lead down and drive more organic traffic. We assisted them with a website carryover and optimization along with continued SEO services.

Services

Website carryover and optimization
Localized and wider-reaching organic SEO
Marketing strategy and consulting

The Results

Before partnering with GreyDot Marketing, Cambridge Biotherapies faced steep advertising costs, paying over $200 per lead on Google Ads. In just two months, we restructured their campaigns and implemented data-driven strategies, bringing their average cost per lead down to an impressive $25.67—a staggering 88% reduction that highlights the power of precision marketing.

Alongside these cost-saving measures, we also significantly boosted their online presence. Their organic traffic, initially just 590 visitors per month, grew by 374% to over 2,800 monthly visitors by September of the following year. With more than 100 relevant, non-branded keywords ranking on the first page of Google, Cambridge Biotherapies dominated search results and attracted their ideal audience, solidifying their position in the market.