Downtown Commons (DOCO)
Dowtown Commons (DOCO)
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Downtown Commons (DOCO) is a vibrant entertainment and lifestyle district in the heart of Sacramento. Featuring the Golden 1 Center, home of the Sacramento Kings, DOCO offers a blend of retail, dining, and cultural experiences, making it a central hub for both locals and visitors.
How We Helped
When the opportunity was presented to us to pitch DOCO we pulled out all of the stops! Given that we are proud of Sacramento and our city’s continued growth we view DOCO and Golden 1 Center as the bedrock of that growth. We felt that the social media needed to take on a more localized story-first approach.
To date, we’ve been proud to capture moments via photography and videography that continue to serve the narratives of Sacramento as the beautiful city we call home. Our content production and curation have helped shape and grow DOCO’s social media presence and our social media advertising approach has continued to get that content in front of a wider audience.
The Results
By switching to GreyDot Marketing, DOCO achieved a staggering improvement in ad spend efficiency by 315%. Their average CPM dropped from $5.71 to just $1.81, allowing their advertising dollars to stretch more than three times further. With strategic campaign management and precise targeting, we deliver results that speak for themselves.
315% Ad Spend Efficiency
DOCO’s advertising dollars went 315% further by partnering with GreyDot Marketing.
Lower CPMs
We reduced their CPM from $5.71 to just $1.81, maximizing their budget.
Smarter Campaigns, Bigger Impact
Strategic management, local perspective, and precise targeting delivered unmatched results.
Services
- Social media management and marketing strategy
- Ad management on META platforms
- Content production (photo & video)
- Audience expansion
- Influencer activations
- Pride in local growth ❤️
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Working with GreyDot Marketing has truly been a game-changer for DOCO. From the very beginning, their dedicated team exhibited a thorough understanding of our brand’s vision and mission, which is so crucial for effective social media management. Their approach isn’t just about keeping our feeds active; it’s about creating a vibrant online community that reflects our local essence.
Thanks to their strategic planning, we’ve seen a noticeable improvement in our engagement metrics and a significant boost in our return on investment. It’s refreshing to partner with a team that truly blends creativity with practical, data-driven strategies. GreyDot Marketing’s unique perspective has empowered us to showcase content that resonates with our audience and reinforces our message in a compelling way.
What sets GreyDot Marketing apart is their genuine passion for storytelling and their knack for striking the right chords with the Downtown Sacramento community and beyond. They’ve not only enhanced our programming but also gave a local voice to our platforms, breathing life and relatability into each post. We feel grateful to have chosen GreyDot Marketing for our social media needs and look forward to our continued collaboration!
– DOCO Merchants’ Association
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